ecomaginationSM

Ecomagination is a business initiative to help meet customers' demand for more energy-efficient products and to drive reliable growth for GE — growth that delivers for investors long term. Ecomagination also reflects GE's commitment to invest in a future that creates innovative solutions to environmental challenges and delivers valuable products and services to customers while generating profitable growth for the Company. This document is designed to report on GE's growing partnerships with customers, governments, non-governmental organizations and universities to execute on our products and services to help address some of the world's big challenges.

In its third full year after the launch of ecomagination in May 2005, GE has made significant progress on each of our four main commitments. In 2008, we added a new commitment around the Company's use of water, bringing our total number of commitments to five, while also raising our revenue target:

	Increase revenues from ecomagination products: GE will grow revenues from products and services that provide significant and measurable environmental performance advantages to customers. Due to our early success, we are raising our annual revenue target from $20 billion to $25 billion in 2010. GE has increased its ecomagination portfolio — from 17 products in 2005 to more than 60 products today. 2007 revenues reached $14 billion; orders and commitments have increased to $70 billion.
	Double investment in R&D: GE is growing its research in cleaner technologies from $700 million in 2005 to $1.5 billion in 2010. In 2007, GE invested more than $1 billion in cleaner technologies.
	Reduce greenhouse gas (GHG) emissions and improve the energy efficiency of GE's operations: GE is committed to reducing its GHG emissions 1% by 2012, reducing the intensity of GE's GHG emissions 30% by 2008 and improving energy effi ciency 30% by the end of 2012 (all compared to 2004). Without this action, GHG emissions were predicted to rise substantially by 2012 – by approximately 30% – based on GE's projected growth. GE is on track to reach its internal commitment. GHG emissions from operations in 2007 have been reduced by about 8% from the 2004 baseline. GHG and energy intensity have been reduced by 34% and 33%, respectively,compared to 2004.
	Reduce water use and improve water reuse: GE is newly committing to reducing its global water use from 2006 to 2012 by 20%. Progress on this new goal will be reported annually in future ecomagination reports.
	Keep the public informed: GE's annual ecomagination report, ecomagination Web site, annual citizenship report and advertising are just some of the ways that the Company is engaging the public. In addition to this report, GE is keeping the public informed through its ecomagination Web site, dozens of global conferences and stakeholder events, and new public-policy engagements. This year the Company also added new Web vignettes demonstrating how our environmental technology helps people in their everyday lives Visit our ecomagination web site

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